Utilization of AI in amusement facilities
At amusement facilities, AI is not only a tool for improving efficiency, but also a material for creating experiences. The technology you choose and the way you evaluate it will vary depending on the purpose you use it for.
Issues faced by amusement facilities
Attracting customers to an amusement facility depends on whether they can continue to offer new experiences. If the content stays the same, there will be no reason to come back, and visitors will turn to other forms of entertainment.
On the other hand, introducing new enclosures and attractions requires a considerable amount of investment and time. It's not realistic to repeat it every time.
Another issue is manpower. Information, reception, waiting line management, cleaning. There are many tasks required for operation, and securing staff is becoming more and more difficult every year.
Three directions for AI utilization
| direction | Content |
|---|---|
| create an experience | Make robots and AI characters themselves into content. It is effective in attracting customers by directly creating motivation for them to visit. |
| Support operations | Robots can be used to guide customers, receive information, and provide information in waiting lines, allowing staff to focus on the things that only humans can do. |
| Leverage your data | We understand visitor trends and length of stay, and use this information to make decisions regarding planning and placement. While the hurdles to implementation are low, it takes time to see results. |
Turn robots into experiential content
Robots are effective at amusement facilities because they allow visitors to say, ``I came to see this.'' It is the quality of the experience that is evaluated, not the efficiency.
Their eyes meet, their expressions move, and their arms react. Visitors talk to nature, take photos and show them to friends. This series of actions directly leads to attracting more customers.
The important thing is to fit it into the facility's worldview. If you leave a general-purpose robot as is, it will stand out from the theme of the facility. The degree to which you can create the appearance, voice, way of speaking, and gestures determines the completeness of the experience.
Designing for noisy environments
- Don't rely only on audio
- In environments such as game centers, voice recognition and voice output are difficult to pass. The premise is a design that combines screen display and gestures.
- Arrangement that allows for distance
- If there are too many visitors, the robot will not be able to move. Choose a location where you can maintain a safe distance.
- Uptime design
- If you want to run it throughout business hours, you need to incorporate charging timing into your operations.
- Combined use with remote control
- Automated dialogue alone cannot handle unexpected situations. We will prepare a system for staff to pick up the items.
How to measure effectiveness
Experience content tends to be evaluated based on impressions, but that doesn't make it possible to make the next decision. Decide on indicators before implementation.
Easy to use information is the number of people who stopped by, the number of times they were photographed, mentions on social media, and repeat visit rate. In either case, it is impossible to compare unless you keep the figures before installation, so it is essential to keep records before installation.
Also, on the first day of installation, people react to the novelty. The judge will be based on the numbers after the novelty has subsided. Please watch it for at least a few weeks before evaluating it.
Try it for a limited time first
Before deciding to install it permanently, we recommend installing it for a short period of time during an event or busy season to see how visitors react.
With short-term rentals, you can install it in just a few days and see real results while keeping your investment low. Based on the knowledge gained there, you can decide on the direction of the production and the number of machines.
If the response is good, we will consider installing it permanently or deploying it to multiple units, and if it does not meet our expectations, we will try again with a different presentation. Repeating this process is the most reliable way to proceed.
Frequently asked questions
Can you have a conversation in a noisy place like a game center?
Speech recognition is affected by ambient noise. Rather than relying solely on voice, we will design a system that combines screen displays and gestures. We will make a proposal after checking the local conditions.
Can it match the character of the facility?
The OpenShell, developed in-house, has a configuration where the head, hands, and sensors can be replaced, so you can consult with us about customizing the appearance. We will also respond by designing your voice, speaking style, and gestures.
Can it be installed only during the event period?
It's possible. We offer short-term rentals to suit your plans. We will also coordinate the schedule for loading and unloading, including before and after the exhibition period.
Will the burden on staff increase?
It takes time to start up and charge, but no operation is required during operation. Even when operating remotely, the burden on the site will not increase if staff at another location handle the operations.
Consultation regarding introduction to amusement facilities
Please let us know the type of facility, the content of your plan, and your desired timing. After confirming the facial expressions, dual arms, and remote control in the robot demonstration, we will design the production and operation method together.
Consult about introducing it to entertainment facilities